What drives us
We provide impulses with topics that are relevant to us and develop visions for desirable futures. Be inspired by our thoughts and discover our content in the form of (press) articles, videos, studies, podcasts, and news.
New Growth
Other Articles
12. Mar 2024
Press Article
Transformation
New Growth
Five statements on International Women's Day: "There's more to it" (DE)
5. Mar 2024
Press Article
Transformation
New Growth
Six real game-changers for leading with impact (DE)
28. Feb 2024
Press Article
Digital
Innovation
New Growth
Business-Ökosysteme als Schlüssel zur Wettbewerbsfähigkeit
16. Feb 2024
Press Article
Digital
Transformation
Brand
Germany's digital healthcare journey: creating trust and building brands (DE)
15. Feb 2024
Press Article
Digital
German Digital Award with double jury leadership for the first time (DE)
6. Dec 2023
Press Article
Innovation
Digital
Why we need responsible innovation instead of naive tech optimism (GER)
1. Dec 2023
Press Article
Sustainability
Transformation
The right setup for sustainability teams (GER)
20. Oct 2023
Press Article
Sustainability
Digital
How ESG data management pays off for companies (GER)
26. Sep 2023
Press Article
Sustainability
New Business
Green Tech: Cooperation for more innovation (GER)
7. Sep 2023
Press Article
Transformation
Innovation
How courageous strategy work helps companies move forward in uncertain times (GER)
4. Aug 2023
Press Article
Digital
Transformation
How feminine values can change digital business models (GER)
24. Jul 2023
Press Article
Innovation
AI as a coach, mentor and sparring partner - a self-experiment (GER)
15. Jan 2023
Press Article
Innovation
COURAGE TO SHAPE IN TIMES OF CRISIS - When doing nothing is not an option (GER)
15. Dec 2022
Press Article
New Growth
Innovation
Stefanie Kuhnhen about Diffferent: Beautifully diffferent! (GER)
23. Nov 2022
Press Article
New Growth
What comes after female finance? Financial products for all people (GER)
8. Nov 2022
Press Article
New Business
Diffferent supports Nio with its market entry in Germany (GER)
13. Sep 2022
Press Article
Transformation
People & Culture
Pioneer for a decentralized and contemporary management model (GER)
6. Sep 2022
Press Article
Innovation
Sustainability
Why a strategy can be seen as a pact for the future (GER)
30. Aug 2022
Press Article
People & Culture
Transformation
Diffferent introduces new leadership model (GER)
30. Aug 2022
Press Article
Transformation
People & Culture
Why there are now 16 bosses at Diffferent (GER)
4. Jul 2022
Article
New Growth
Financial empowerment as a means for New Growth in the banking sector
28. Jun 2022
Press Article
Sustainability
How we can get future generations to the decision-making table today (GER)
14. Jun 2022
Press Article
People & Culture
Ex-RTL radio manager Elisa Müller moves to the consulting side (GER)
13. Jun 2022
Press Article
People & Culture
Elisa Müller becomes Head of Business Development at Diffferent (GER)
13. Jun 2022
Press Article
People & Culture
Müller becomes Head of Business Development at Diffferent (GER)
27. May 2022
Press Article
Sustainability
Why the circular economy is a unique opportunity for retailers (GER)
27. May 2022
Press Article
Transformation
How D2C concepts also lead to success in over-the-counter retail (GER)
2. Apr 2022
Press Article
Innovation
Sustainability
Countering the competition: short-term euphoria vs. sustainable effects (GER)
31. Mar 2022
Press Article
Sustainability
Transformation
Sustainability in companies - promoting cultural change (GER)
14. Mar 2022
Press Article
Sustainability
Green change generates new growth opportunities for banks (GER)
10. Mar 2022
Article
Brand
9 questions, 9 answers: How customer experience becomes a business driver
25. Feb 2022
Press Article
Sustainability
Transformation
Sustainability needs a cultural transformation (GER)
23. Feb 2022
Press Article
Sustainability
Brand
CO2 compensation: OWM and Diffferent publish overview (GER)
23. Feb 2022
Press Article
Sustainability
Brand
OWM and Diffferent provide an overview of sustainable media planning (GER)
17. Dec 2021
Press Article
Transformation
How the trade fair industry can successfully transform itself (GER)
2. Dec 2021
Article
Digital
Innovation
Transformation
New Growth
Fairs: new paths beyond core business
30. Nov 2021
Press Article
People & Culture
Diffferent brings Kristina Bonitz onto the management board (GER)
8. Nov 2021
Press Article
Brand
Anyone who dismisses purpose as zeitgeist has not understood it (GER)
21. Oct 2021
Press Article
Sustainability
Innovation
How sustainable business models succeed in retail (GER)
12. Oct 2021
Press Article
New Business
From B2B to B2C: diffferent accompanies Solarwatt on its way to the consumer (GER)
15. Sep 2021
Press Article
Digital
Transformation
From insurer to customer companion: how the digital transformation succeeds (GER)
1. Sep 2021
Press Article
People & Culture
Jan Pechmann and Dirk Jehmlich hand over managing director positions (GER)
30. Aug 2021
Press Article
Digital
Brand
From hype to survival mode: the strategies delivery services use to hold their own in the market (GER)
3. Aug 2021
Press Article
Transformation
Contemporary financial advice needs financial empowerment (GER)
23. Jul 2021
Press Article
Brand
How financial service providers improve the financial health of their customers (GER)
21. Jul 2021
Press Article
Digital
Brand
Transformation
What e-commerce providers can learn from brick-and-mortar retailers (GER)
18. Jun 2021
Press Article
People & Culture
Brand
Transformation
Trained employees make the difference (GER)
1. Jun 2021
Press Article
Transformation
Brand
What large stationary retailers can learn from small ones (GER)
19. May 2021
Press Article
Sustainability
Brand
Injunctions against "climate-neutral" advertising (GER)
17. May 2021
Press Article
Brand
Restart Tourism: Hanover advertises nationwide #excitingunexcited (GER)
8. Feb 2021
Press Article
Innovation
Brand
Positive design: The principle of happiness as a design principle (GER)
5. Feb 2021
Press Article
New Growth
You are not everyone - why inclusive design affects us all and how it can succeed (GER)
3. Jun 2020
Press Article
People & Culture
Transformation
Brand
6 things HR can learn from customer experience (GER)
4. Apr 2020
Press Article
Transformation
People & Culture
Upheaval situations in companies require a new way of working together (GER)
14. Mar 2020
Press Article
People & Culture
Meeting or workshop: How to get more out of work meetings (GER)
11. Mar 2020
Press Article
Sustainability
Transformation
How sharing is shaking up the fashion industry (GER)
31. Jan 2020
Press Article
Sustainability
Brand
How companies should communicate on the topic of sustainability (GER)
22. Jan 2020
Press Article
Brand
Innovation