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8. Nov 2022

New business after winning pitch: car manufacturer NIO goes for diffferent

Logos von diffferent, der Strategieberatung für Neues Wachstum und dem Autobauer Nio auf weißem Hintergrund

Berlin, November 8, 2022 - Strategy consultancy diffferent is supporting and advising Nio, the internationally active company for intelligent premium electric vehicles, on its market entry in Germany. In a pitch, diffferent secured the new business for the car manufacturer, which recently presented its vehicles at a launch event in Berlin to mark the brand's launch in Germany.

diffferent's mandate with NIO includes defining the strategic framework for a successful market launch and developing the car manufacturer's brand target group in Germany. Another part of diffferent's mandate is to adapt NIO's community strategy, which has already been successful in China and Norway, to the German market, while retaining the original marketing approach as far as possible.

Kristina Bonitz

CEO of diffferent

„NIO is a special customer for us, as a manufacturer of premium electric vehicles and provider of a sustainable ecosystem for electric mobility services, the company is contributing to our strategy of new growth. We are proud to be taking off together with NIO in the German market and generating this kind of new growth for the company“

NIO is very satisfied with the choice of service provider: "In addition to the excellent results achieved through close and co-creative exchange, I also value diffferent as a strategic sparring partner at eye level", says Christian Wiegand, Head of User Development and responsible for marketing and communication in Germany.

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Jana Kamm,

Managerin Corporate Communications