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30. Nov 2021

Kristina Bonitz becomes new Co-CEO of strategy consultancy diffferent

CEO von diffferent Kristina Bonitz lehnt gegen eine Wand und blickt in die Kamera

With the innovation and business design expert, diffferent is expanding its "New Growth" consulting strategy.

Bad Homburg / Berlin, November 30, 2021 - The strategy consultancy diffferent is getting a new Managing Director. Kristina Bonitz will take over the position of Co-CEO from February 2022 and will be responsible for the development of new business models, new business and marketing.

The strategy consultancy, which employs around 120 people in Berlin and Munich and is part of the SYZYGY GROUP, will then be managed by diffferent founder and Co-CEO Alexander Kiock, Kristina Bonitz and Sascha Mahlke.

Bonitz (33) is an outstanding expert in innovation consulting and business design in Germany. She comes from the Accenture Interactive subsidiary agency SinnerSchrader in Hamburg, where she has worked in management positions since 2016. Most recently, she was responsible for Strategy & Innovation as Managing Director. In addition to successfully acquiring new clients, she also worked at SinnerSchrader for clients such as Volkswagen. Bonitz, who graduated from Leuphana University Lüneburg in 2014 with a Master of Arts in Management & Entrepreneurship, has also worked at the digital agency UDG Robinizers and TRENDBÜRO Hamburg.

Franziska von Lewinski


"With its strategy consulting expertise, diffferent is an important part of the SYZYGY GROUP. We are delighted to have gained a strong consultant with implementation skills in Kristina Bonitz as Co-CEO. She has successfully distinguished herself in the areas of strategy, business model development and new business and will now complement the management team around Alexander Kiock and Sascha Mahlke. With her expertise, she will also integrate diffferent's service portfolio even better into our Group and thus strengthen it"

Alexander Kiock

Co-CEO of diffferent

"In Kristina, we have found the perfect reinforcement for diffferent. She brings special knowledge in innovation consulting and business design. Together with her, the diffferent Senior Advisors Jan Pechmann and Dirk Jehmlich and our entire diffferent team, we will continue to drive forward our strategic direction of "New Growth": We develop new, sustainable business models for our clients, strengthen their brand identity and design digital product and service innovations"

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Jana Kamm,

Managerin Corporate Communications