Marketing 2030: How we convince people and machines (De)

Companies, their products and brands are therefore faced with more questions than answers today. How will AI influence our everyday lives, our needs and our purchasing decisions in the future? And – once we understand that – how do brands need to position themselves today in order to remain relevant tomorrow? Our author Lea-Sophie Keller and methodology lead Gina Strecker, together with our colleagues from SYZYGY, explore the following questions: How can companies and brands assert themselves in an AI-driven future – and what course must be set today to achieve this?