Budget win: diffferent researches the future of media use with WDR

With the help of an extensive co-creative scenario and foresight process, the Berlin-based strategists are now developing well-founded and consistent future scenarios for media use in German-speaking countries for WDR. These serve as the basis for a long-term program strategy that is geared towards the needs of different target groups in a rapidly changing media landscape.

“We have the future firmly in our sights. Together with diffferent, we analyse trends, test assumptions and think ahead - from the attention economy to social polarization and the role of politics. The end result is a strategy that will help WDR, together with ARD, to remain relevant in the future and meet the needs of different target groups,” says Arne Orgassa from the WDR Innovation Hub.

Paul End, Managing Director of diffferent, adds: “Actively shaping the future - that is our aspiration at diffferent. Foresight is one of our core competencies. We are proud that our foresight expertise is now benefiting ARD's largest broadcaster.”
In addition to WDR, diffferent was also recently commissioned by Techniker Krankenkasse. The strategists and consultants are also implementing a foresight project for Germany's largest health insurance company.

About diffferent

diffferent is the strategy consultancy for new growth. For over 25 years, they have been partners for holistic strategies at the interface of brand, organization and portfolio. Together with courageous companies, they develop sustainable growth potential - with creative power, analytical clarity and entrepreneurial vision. With around 65 employees in Berlin and Munich, diffferent advises companies across all sectors, from DAX companies to SMEs. They have been part of the pan-European SYZYGY GROUP since 2017 and are part of the WPP network.

About the WDR
Westdeutscher Rundfunk (WDR) is the public media company in North Rhine-Westphalia and one of the largest media companies in Germany and Europe. As a member of ARD, we are proud to make a significant contribution to the diversity of opinion and media in Germany with our diverse and high-quality program offerings. Every day, a total of around 4,200 employees work at various locations in North Rhine-Westphalia and around the world to provide up-to-date and reliable information. With news, information and entertainment, WDR and ARD inspire 83 percent of people in the West every week.