create & prevent strategic surprise
Recent news
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Is digitalization disrupting human satisfaction?
Every digital innovation comes with the promise of saving time and eliminating hassle. This leads to a world of increasing...
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Why fff and yyy are now next to each other in the alphabet
diffferent and SYZYGY join forces. SYZYGY now holds a majority. We are convinced that this is the right step for us at the...
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Customer Centricity
We believe in Customer Centricity. Those who start innovation projects by bringing their customers on board will ultimately...
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Agile Strategies
Agile is the buzzword of the year. So what? What does it mean for strategy development and projects?
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Content Strategy
Content strategy remains a hot topic. Yet we tend to forget an important truth: You won’t impress anyone by simply...
February 20, 2018
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AI and Marketing
AI is becoming a crucial tool to make marketing more efficient. Whether it develops into your secret weapon or your competition...
February 14, 2018
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Mental Leadership
Positioning your brand in the digital age takes more than just a slick image campaign. It requires finding an issue relevant...
February 6, 2018
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Co Creation
Sometimes it's difficult and even painful to level with people when it really counts. Co-creation is more than just...
February 1, 2018